Planning, painting & PR

This week I finally got around to doing a spot of DIY, something that I had been planning for quite some time. I had bought a colourful floral canvas and matching linen last year and various other bits and pieces to redecorate a room. With one thing and another it’s taken me this long to get around to choosing the paint, clearing the room out and getting stuck in to complete the makeover. After learning how to paint with expert guidance from my Mum, who can put her hand to anything, all the components came together nicely to change the room completely. The bright meadow flowers on the canvas are now perfectly poised on a ‘lemon ice’ backdrop, the new pink lampshade sets off the bright colour palette and the extra space created by using storage boxes makes the room seem bigger. It has also spurred me on to get other pictures hung up and give the house a bit of a spring clean.

When you have put in hard graft painting and sourcing the right extras to transform the room, there is a certain amount of satisfaction as you see it all come together. It’s much like when a client has an idea for a PR campaign, it is necessary to have all components co-ordinated –  perhaps a launch event or a media competition, press briefings, social media engagement etc. Then, when it all comes together, you see the results and if all goes to plan, there can be satisfaction and reward with the outcome. Campaigns do involve hard work and a vision – what do you want to achieve and how are you going to achieve it. Time is needed to co-ordinate the various aspects and to make the best use of all available media opportunities. For example, planning ahead to get a profile piece placed in a business supplement the week of a product launch, creating extra buzz for your business. Then of course there are the ‘snags’ to use a building phrase – little obstacles that you can’t foresee that need addressed to ensure the campaign can be pulled off successfully.

PR campaigns are fun to work on and like decorating a new room, there is a sense of achievement when all the components come together and you can admire the finished product and/or attend the official event. You help to create a greater awareness of your client’s brand, their profile is raised and ultimately, their business will benefit.

Get in touch if you need help to deliver a PR campaign. As for the painting, I think I will call it a day for a while!