Young Farmer’s Clubs of Ulster
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YFCU President Martyn Blair (second from left) welcomes Barclays representatives on board after the announcement of the bank's sponsorship of the YFCU Official magazine, Rural Dispatch.
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YFCU Deputy President Roberta Simmons (Right) launches the 2013 Rural Women in Business Seminar and Sponsored walk with Cancer Focus Northern Ireland's Maeve Colgan.
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Culinary delights prepared by YFCU members in the 2013 Home Management final.
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YFCU President Martyn Blair (far right) launches the 2013 Stockjudging competition with representative from Ulster Bank (left) and YFC member (centre).
Purple Rain was awarded a contract in February 2013 to deliver 12 months PR support to the YFCU in an in-house capacity. Communications support included press liaison, writing and issuing press releases, management of website and social media platforms and assisting in event management. To aid Public Relations Officers at club and county level, a PRO guidebook was produced detailing hints and tips on a range of topics including Facebook, photography and media relations.
Liaison with sponsors was also an integral part of the contract and photocalls were arranged to provide coverage in the farming press.
Three editions of the official magazine, Rural Dispatch were also produced during the contract.