Photocalls were arranged to launch the celebration and the event was featured in Farming Life, Farm Week, the News Letter, u105, UTV Life, BBC One NI and BBC Radio Ulster as well as many regional press titles.
Purple Rain also co-ordinated Home Ground filming that was aired on BBC One and managed a social media competition on the UFU Facebook page.
The event raised £6,337 for Air Ambulance NI as part of the UFU’s Centenary Charity Campaign.